And here’s Fred Campbell back at it again, the founder of Hooké, the Quebec fly fishing apparel brand. But if Fred jumped into the Hooké adventure, it’s because he’s absolutely obsessed with fly fishing! It’s pretty much all he does, and there’s a good chance it fills every one of his dreams too! But Fred doesn’t stop there — he’s also an ambassador for Loop, the Swedish brand focused mainly on big fish and migratory species! So join Fred as he takes you exploring Eastern Canada with the spring salmon run! You won’t be disappointed, and either way, just watching the screen will cool you off, safe behind closed shutters with a fan running!
In this exceptional new episode of Loop Fly Fishing Adventures, ambassador Fred Campbell returns to the rivers that shaped his life and sparked a lifelong passion for Atlantic salmon.
His journey takes him through five of Eastern Canada’s most legendary Atlantic salmon rivers: the Restigouche, the Matapedia, the Petite Cascapedia, the Bonaventure, and the Grande Cascapedia. These rivers are steeped in memories and unforgettable adventures, and hold some of the biggest Atlantic salmon on the planet.
After several tough years marked by low salmon returns, Fred sets out in search of answers and hope. Along the way, he reconnects with old friends, guides, and a new generation of anglers who’ve dedicated their lives to protecting these exceptional rivers.
Far more than just a fly fishing adventure, this is the story of the deep bond between people and Atlantic salmon, and the rivers they call home. It explores why Atlantic salmon continues to inspire so many, what these rivers mean to the communities that depend on them, and why there’s still reason to believe in their future.
This episode is a moving journey back to Fred’s home waters — a celebration of one of the greatest fish in the world, the people fighting to protect it, and the hope that keeps bringing them back to the river, year after year.

