THE PINNACLE OF PROGRESS.

And that is the reason, having long contemplated events such as this, that we at le Mouching have worked long and hard to finalize a little marvel of modern technology.

Briefly, as you will see, it consists of a very special reel.

Special because, while you are reeling in your affair, you also, without effort and without even realizing it, crank up a camera hidden in the highly sophisticated mechanism of the reel.

Understandably, you will be able to realize your dream of reeling in the most beautiful trout of your life, as well as capturing the unforgettable moment on film… it will have your astonished friends drooling; the nec plus ultra of happiness.

Again, one more time you find yourselves shouting: “Thank you, thank you le Mouching, you think of everything, you are even greater than God.