{"id":72245,"date":"2014-03-29T11:16:30","date_gmt":"2014-03-29T10:16:30","guid":{"rendered":"https:\/\/www.lemouching.com\/old\/2014\/03\/burkheimer-filson\/"},"modified":"2014-03-29T11:16:30","modified_gmt":"2014-03-29T10:16:30","slug":"burkheimer-filson","status":"publish","type":"post","link":"https:\/\/lemouching.com\/en\/2014\/03\/burkheimer-filson\/","title":{"rendered":"BURKHEIMER + FILSON"},"content":{"rendered":"

When\u00a0Filson<\/a><\/strong>\u00a0decides to promote themselves, they go big! Filson, in every mind they go back to the Klondike gold rush, I bet you even Jack London was wearing Filson. Filson, the American brand! You cannot go West without having at least one Filson item! But with the years, they had to go further West and made a lot of their goods in “the” East… and the company was not going that well. So they decided to focus on their “Made in the USA” gear, and it worked! They did collections with Levi’s<\/a>, Sebago…and their film campaign is based on “the Western way of life” for that matter they hired\u00a0\u00a0Finback Films<\/a>\u00a0and they were right \u00a0because their films are awesome, (remember that\u00a0film<\/a>?). \u00a0Filson has made fly fishing accessories as well as their huning gear, but their fishing gear, was a bit old school, not very “sexy” or practical, a little heavy and most of all expensive. But now the look they have and the improvement they made with the quality made them one of a kind! A kind you like because it’s nice, strong and “Western style”! So once again they’ve asked Finback to help them and they made this film on\u00a0Burkheimer<\/a>, <\/strong>the rod builder, a film that represents the spirit of freedom, outdoors and american way! Watch it, it’s beautiful! [vimeo\u00a0https:\/\/vimeo.com\/89153666]<\/p>\n","protected":false},"excerpt":{"rendered":"

When\u00a0Filson\u00a0decides to promote themselves, they go big! Filson, in every mind they go back to the Klondike gold rush, I bet you even Jack London was wearing Filson. Filson, the American brand! You cannot go West without having at least one Filson item! But with the years, they had to go further West and made a lot of their goods in “the” East… and the company was not going that well. So they decided to focus on their “Made in […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15854,15850,15851,15856,15849],"tags":[],"class_list":["post-72245","post","type-post","status-publish","format-standard","hentry","category-el-mouching","category-film","category-fresh","category-gear","category-nature"],"yoast_head":"\nBURKHEIMER + FILSON - Le Mouching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lemouching.com\/en\/2014\/03\/burkheimer-filson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BURKHEIMER + FILSON - Le Mouching\" \/>\n<meta property=\"og:description\" content=\"When\u00a0Filson\u00a0decides to promote themselves, they go big! Filson, in every mind they go back to the Klondike gold rush, I bet you even Jack London was wearing Filson. Filson, the American brand! You cannot go West without having at least one Filson item! But with the years, they had to go further West and made a lot of their goods in “the” East… and the company was not going that well. 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